The new look of BioTech USA

In 2013 BioTech USA introduces a new packaging design for its entire product line. Besides introducing our newly designed packaging, we have also modernized our logo. The current uniform appearance of the various product categories, will be replaced by a new colour-coded design. Each category will have its own colour, so distinguishing them will be much easier. Nitrox Therapy, our pre-workout drink with a new and more efficient formula, was the first of our products to get a fresh look. During the introductory phase, its orange-silver packaging was highly acclaimed by our partners and customers.

“BioTech USA has been supporting health-conscious lifestyle and sport, since its foundation. The success of our products is ensured by their quality and our high-level of service. We believe the new packaging design will help our partners and customers easily navigate among our various product categories.” – Frank Lévai, founding director

Other products will follow Nitrox Therapy in getting a new, clean look. We will introduce the redesigned BioTech USA product family to our customers at FIBO (International Trade Show for Fitness, Wellness and Health) organized between the 11^th and 14^th of April, in Cologne. The new packaging designs of our products can be seen by visiting our website, as we proceed forward with the rebranding process.